Hand touching a network of connected person icons over a dark background

Journey Line | SalesAmp | Design | Web Development

RCG Global
Services

Innovating Beyond the Gap

Challenge

RCG’s outdated branding and sales process was holding them back from being viewed as leaders in their industry.
Solution

Through our Journey Line process we developed new messaging, branding, an updated website and created monthly campaigns to help generate and nurture leads.
Result

RCG is now using the SalesAmp process to produce monthly thought leadership that drives leads and revenue.

Engaging the Right Leads

Figmints took RCG Global Services through its Journey Line process for new messaging, branding and an updated website, then ran monthly campaigns through its SalesAmp process to generate and nurture leads. The results are listed below.

Person in a virtual reality headset reaching toward a digital data display

Businessman seen from behind looking at a glowing globe of connected network nodes above a city skyline

Globe wrapped in a network of connected person icons above a city at night

Laptop showing the RCG Global Services website homepage

What We Did

We took RCG through the SalesAmp process–a process of developing and managing lists, creating thought leadership, and applying the right mix of inbound and outbound marketing tactics to pique the interest of their leads. By letting us handle the campaign through prospecting and metrics, RCG’s sales reps were freed up to only focus on leads that were already engaged with RCG and ready to talk.

Services Included:

Journey Line, Website Design, Branding, Content Development, LinkedIn Ads, Google Ads, SEO, Email Marketing, Prospecting.

155

New contacts through Lead Generation
16%

Increased traffic  in 6 months
100%

Nurtured leads in the middle of the funnel

This final video positions RCG as the thought leaders they are to potential clients.

Frequently Asked Questions

What was RCG’s challenge?

Outdated branding and an outdated sales process were holding RCG back from being seen as an industry leader. Without an integrated marketing campaign, it also struggled to manage cold leads that were not ready to engage yet.

What did Figmints do for RCG?

Through its Journey Line process, Figmints developed new messaging, branding, an updated website and monthly campaigns to generate and nurture leads. It then took RCG through the SalesAmp process: developing and managing lists, creating thought leadership, and mixing inbound and outbound tactics. Figmints handled the campaign through prospecting and metrics.